The fitness app helping you find joy in movement

60,000
Pre-sale sign-ups
#1
In Heath + Fitness App Store
200,000
Downloads in the first 2 weeks 
4.9/ 5
Average App Store rating
60,000
Pre-sale sign-ups
#1
In Health + Fitness App Store
4.9/ 5
Average App Store rating
200,000 
Downloads in the first 2 weeks 

Shaking off toxic fitness with a first-of-its kind app

The fitness industry has a problem. Gyms are intimidating. Calorie-trackers have taken control. Certain types of bodies are celebrated more than others.

People are avoiding exercise because they don’t  feel seen in traditional fitness spaces. In fact, 39% of people avoid exercising because they feel self-conscious about how they look.

Camilla Lorentzen developed the Mila app to help people feel more confident in themselves and their bodies, while learning to find joy in exercise.

Showing up for you, made simple

1 in 10 people feel that their mental health stops them from exercising. From self-esteem to mental health, the barriers to exercise are growing.

Meanwhile, traditional fitness apps have come under fire from users who say daily weigh-ins and calorie-tracking systems trigger disordered eating. 

To create a space where people feel safe and supported to show up, Mila launched with a unique feature: an energy check-in which gives people a new way to tailor their exercises to their needs.

A brand that celebrates imperfection 

Mila is a brand that is built on celebrating imperfection. Imperfectly perfect shapes make up the foundation of the brand: encouraging people to show up exactly as they are. 

Designed to help people feel good about themselves. Mila’s core brand values: inclusivity, bravery, and honesty informed the look and feel of the app, as well as the features built. 

Content that covers more than exercising
Find accessible workouts alongside tips for building mental strength and self-love. 
A new way to tailor exercises to people’s personal needs
Each day users select their energy level to help people pick activities that match how they feel. 
Moments to celebrate
Re-defining how people track goals, users earn badges based on celebrating the little wins. 
Content that covers more than exercising
Find accessible workouts alongside tips for building mental strength and self-love. 
A new way to tailor exercises to people’s personal needs
Each day users select their energy level to help people pick activities that match how they feel. 
Moments to celebrate
Re-defining how people track goals, users earn badges based on celebrating the little wins. 
Shaking an entire industry up
Since launch, Mila has received over 1.7K reviews from users who’ve been positively impacted by this new approach to movement.
Shaking an entire industry up
Since launch, Camilla has received over 1.7K reviews from users who’ve been positively impacted by her new approach to movement.